Principles of Marketing: Individual Assignment Essay

‘Healthcare Marketing: What is Salient? ’ was written by Mary J. Kay from School of Business, Montclair State University, Montclair, New Jersey, USA. The purpose of the research is to develop a perspective on what is â€Å"salient† or critical to the discipline of healthcare marketing by analyzing and contrasting the consumer perspective with the organizational perspective. Based on the research report, in a complex institutional environment there is an existence of healthcare marketing. The difference of healthcare system in organizational and business structure significantly affect many priorities. In healthcare system, marketing significantly affect it. Thus, marketing are important and can play a role in the healthcare system – it provide the healthcare service and at the same time aiding the health information for consumer. The healthcare organizations usually will face many types of marketing problems due to organization and technology issues; and changes of health problem. So, this research discussed about the salient issues that are faced by healthcare marketing practitioner through contrasting it with consumer or patient perspective to the organizational perspective. From the consumer viewpoint, healthcare issues are important for them. The salient issues are framed in terms of cost and quality. The consumers are depending upon ‘trusted experts’ to evaluate the quality of the health services. The consumers need the quality of health services since they do not have any knowledge regarding the quality of health services. In their health decision, they are reluctant to accept lower quality of health services. Thus, critical or life-sustaining care should never be perceived by healthcare organizations because if they do, it will put a risk to organization’s reputation. For many critical treatment choices, consumer or patient always confront a lack of accessible of information to decide which brings the most benefits for them. In addition, there are many advanced technology that made new choices in testing that contribute to further decision dilemma. Also, choice is increasingly constrained by increasing in health insurance plans or national health programs. Thus, consumers need assistance to understand the critical components of medical care and regarding their decision. The pricing of the healthcare services is usually frustrating from the consumer perspective. High billings are especially troubling to the consumer or patients. Without a doubt, the quality, cost, and effectiveness of healthcare systems are complex interrelated matters that are difficult to understand. From the healthcare organization viewpoint which also involves doctors and staff, they are the ones who work harder to provide quality service, armed with medical knowledge and faced changing medical procedures. Quality is the main healthcare organizational priority but priority can be manifested differently in different healthcare organizations. The problems in fulfilling the demand of quality are difficult. There is some way that improving healthcare quality which is the doctor can be guided by good scientific practices which can be called as ‘evidence-based medicine’. But, there is a problem regarding this because of complexity of medical knowledge. Another way to improve the quality of healthcare services is by scientifically weighs the efficacy of differing treatment regimes. Through the system, the doctors are compulsory to utilize scientific databases that provide accurate information as to which treatments are working or not. Next, the quality priority shift due to technology advance. By advancing technology, the health priorities change as the root causes of health problems and new health threats come to light. Marketing for healthcare organizations is only managing the perception of quality by responding to customer satisfaction concerns. But, organizations also need to optimize real health outcomes. The quality of healthcare organizations needs to be understood in the scope of rising costs and changing treatment regimes. There are many issues related to medical industrial complex or can be describe as medical system. Firstly, issues according to positioning and resistance to change. ‘Affordable care’ is now the marketing buzzword used to justify any new ways in healthcare. This ‘affordable care’ is proposed by the government or politician. As the players in the medical system increased, it’s hard to change. The importance of strategies to develop a political consensus among the fragmented players in the healthcare system is apparent. As institutional processes and bureaucratic procedures become entrenched, healthcare systems are even more difficult to change. As a consequence, healthcare marketing, especially the type that would usefully improve health outcomes has become complicated by systemic problems due to the structure of the healthcare system. Next issues are about systemic problems. The systemic problems of healthcare can be examining through spending figure. Healthcare costs are higher due to the wage requirement. As an example in United State, the doctors are paid much more than their counterparts in other countries. Medical test and procedures are employed more frequently. USA is the major profit centre for pharmaceutical companies, who are able to price their products higher due to any lack of price controls. As medical costs are shifted to hospitals, the effect is to raise costs to other services as the burden is shifted to paying customers. As the cost is rising, it leads to many effects. The effects are health insurers and health management groups do not necessarily improve the overall the efficiency of the healthcare system. Market solutions are not apparent when it comes to healthcare. Thus, there is a dilemma in health reform. In the prospects for healthcare marketing, it has certain important contribution. There are two broad healthcare marketing problems which are relevant that would stand a chance of improving healthcare. The first is the important problem of consumer access to information that would improve patient healthcare decision-making. The second is the problem of the organizational diffusion of information which providing better access to â€Å"evidence-based medicine† to improve healthcare practice. Better publicizing treatment information and setting standards could improve healthcare and the role of marketing to positively affect health outcomes through promoting awareness of disease prevention measures is highly important. Some changing also may lead to the cost and organizational problems. Target marketing, specialization and fragmentation are important in maximizing health outcomes. The discipline of marketing provides tools and techniques for companies to profitably target consumer segments. Certain healthcare organizations have been able to profitably and effectively maximize the quality of outcomes for particular patient groups and in the process, have become increasingly specialized. However, as the healthcare system grows fragmented and specialized, issues of both cost and quality have been raised. Through DTC advertising and new marketing concerns, the educational quality of DTC can motivate discussions that enhance visit efficiency, patient/physician trust, patient satisfaction, or health outcomes. They found that while consumer attitudes are largely neutral, physician are usually negative, being distrustful of pharmaceutical promotions. There is new challenge in healthcare marketing. But, there are also ways to facing it. Public awareness of marketing campaigns can have an important impact. Given the behavioural aspects of many health problems, however, promotions alone can have limited effectiveness. Persuading people to change behaviours is a much more difficult problem than informing them about risks. Moreover, funding for better health awareness needs to be reconsidered as a public spending priority. Consumers (and their employers or insurers) make healthcare decisions within quasi-market system, and better access to salient healthcare information is clearly needed. Organizations clearly need to critically review treatment delivery systems to avoid mistakes and improve quality. Both consumers and healthcare organizations would benefit from more transparent systems to support healthcare decisions. The marketing challenge in healthcare is to develop and sustain better healthcare relationships for consumers. In my opinion, the marketing in healthcare systems is very significant due to its important role in providing the healthcare service also aiding the health information for consumer. In addition, healthcare organizations usually will face many types of marketing issues and problems as organizations, technologies health problem keep shifting and changing. The healthcare industry should engage in new thinking in understanding about their customers. They should find inspiration from other industries by scrutinizing the competition, health reform, consumer demands or the way they get to know their customers, moving beyond basic transactions and embracing their patients. Several service industries outside of healthcare are helping shape healthcare consumer experiences and expectations. Today’s technologically savvy consumers prefer to do their own research when selecting a doctor, investigating treatment options, and making major health care decisions. Targeted marketing also enables organizations to tailor communications to each stage of the member relationship. By identifying customer needs and be more prepared for the challenges and focused on raising the benefits of the healthcare services would markedly result in customer satisfaction and loyalty. Such situation can be illustrated by the recent big news when famous actress Angelina Jolie announced in a New York Times op-ed article on Tuesday 14 May 2013 that she underwent a preventive double mastectomy after learning that she carries a mutation of the BRCA1 gene, which sharply increases her risk of developing breast cancer and ovarian cancer. She signifies the empowered patient by deciding to be proactive in her health decision making!

How a Bill Becomes a Law Essay

Nearly 10 percent of children in the United States suffer from asthma, according to the Centers for Disease Control and Prevention. Dealing with a chronic health condition like asthma has several significant effects on a child’s lifestyle. Childhood should be fun and carefree, but kids with asthma have to take on some very big worries and responsibilities. They need to learn which symptoms and events are likely to trigger an attack, such as cold weather, exercise, stressful situations and exposure to secondhand smoke. Kids, their families and other caregivers must all learn to recognize the signs of an attack and how to respond to it quickly, such as using a steroid inhaler during acute attacks. Some kids also take daily maintenance medications, such as bronchodilators and anti-inflammatory drugs, which may reduce the risk of future attacks. Being active is a key component of being healthy and physical activity is a major part of many kids’ lives. However, kids with ast hma often have limitations that make it difficult to participate in sports, active playground games and activities like dancing. Asthma doesn’t usually prevent kids from participating in these events, but they are often at greater risk of experiencing an asthma attack in these situations. Both the children and the adults on the sidelines need to be aware of the possibility that an asthma attack could occur and what to do if it does. Anything that makes a child stand out can cause feelings of embarrassment and even shame. Kids with asthma may fear having an attack at school, or feel uncomfortable about having to use an inhaler in the presence of their friends. They may feel left out when they can’t always participate in activities with their peers. Having any serious, chronic illness is scary, and kids with asthma need extra emotional support to develop additional coping skills. Asthma often causes missed school days and these absences from school can quickly lead to a child falling behind. Kids with asthma may need extra tutoring to keep up with their classes, and understanding teachers who are aware of their students’ health issues are crucial. In some cases, severe or frequent asthma-related illness and hospitalization may even require parents to consi der homeschooling. Parents of children who have asthma often worry constantly about their child. When a child is first diagnosed with asthma there tends to be frequent emergency room visits due to the fear of the parents for their child’s safety. This situation impacts the whole family. Places that are unhealthy for an asthma  sufferer are avoided, which can keep the other family members from having these experiences. The direct costs of asthma are estimated at more than $9.4 billion. This cost is born by individuals, families, health systems and insurance providers according to the Allergy and Asthma Advocate.

Life as a Master Cosmetologist Essay

What is a master cosmetologist? A master cosmetologist is an individual that has knowledge and skills in the field of cosmetology through advanced education. Cosmetology is defined as the art and science of beautifying and improving skin, hair, and nails. (Houghton Mifflin, 2009) In order to obtain the title master cosmetologist certain requirements must be met. A master cosmetologist may provide beauty services, massages and scalp treatments, apply make- up, style wigs, perform some hair removal and provide nail and skin care services. Life as a Master Cosmetologist A master cosmetologist has several advantages. One advantage from working as a master cosmetologist is the option to work on skin, hair, or nails. Many choose to work in a specific field after they are licensed. Job titles reported for a master cosmetologist are; hair stylist, hairstylist, hair dresser, hairdresser, barber stylist, manager stylist, platform artist, celebrity stylist, make-up artist and nail technician. A state issued license is required to practice cosmetology, although educational requirements to receive such license vary depending on state. Georgia State Board of Cosmetology first requires an individual to receive 1500 credit hours from an accredited cosmetology school. Coursework is taught by licensed professional instructors and consist of lectures and labs covering bacteriology, sterilization, customer service and business. † (Master cosmetologist, 2011) Additional coursework includes anatomy, physiology and chemistry. Secondly, the individual must submit an application to state board for an examination date. You must past a written and practical exam with a score of 70 or above. Following, an application for initial licensure along with a money order must be submitted. The fees vary by state between $30 and $50. A Master Cosmetologist License should be renewed every two years before March 31. Some states may allow a license holder to apply for reciprocity in another state. Reciprocity may be extended to licensees from other states or countries that have similar training and licensing requirements. The state of Georgia does not reciprocate with Florida, Hawaii, New York or California. There is an endless list of job descriptions associated with a master cosmetologist. A job description is defined as a document that outlines all duties and responsibilities of a particular position in a salon. The following entries are examples of such job descriptions. *Develop new styles and techniques. *Demonstrate and sell hair care products and cosmetics. *Operate cash registers to receive payments from patrons. *Shampoo, rinse, and condition scalp, hair or hairpieces. *Update and maintain customer information records, such as beauty services provided. *Bleach, color or tint hair using temporary, demi-permanent, semi-permanent, or permanent hair color. * Schedule client appointments. *Analyze patrons’ hair and other physical features to determine and recommend beauty treatments or suggest hairstyles. Cut, trim, and shape hair or hairpieces based on customers’ instructions, hair type and facial features. *Keep work stations clean and sanitize all tools, implements, and equipment. The skills of a master cosmetologist are limitless. Providing personal assistance, emotional support, and other personal care has proven to be the most valuable. Others include but are not limite d to; performing for or working directly with the public, thinking creatively, updating and using relevant knowledge, active listening, time management, judgment and decision making, critical thinking and management of financial resources. Being aware of others’ reactions and understanding why they react the way they do is an important skill known as social perceptiveness. (E-Best resumes, 2011) Employment Most employers require a person to have a high school diploma or GED and cosmetology license. â€Å"Candidates must have a professional presentation and strong customer service skills. † (Cosmetologist career profile, 2011) Employers may ask that a salon stylist also provide an employment portfolio and resume. A portfolio is a collection of photos and documents that reflect your skills, accomplishments, and abilities in your field. A resume can be described as a written summary of a person’s education and work experience. By law, a master cosmetologist must display his or her credentials at his or her station, and clients may ask to see a license in areas where the license need not be displayed by law. A lengthy career in cosmetology may cause physical damages to the body. These damages would be considered disadvantages of working as a master cosmetologist. One disadvantage would be carpal tunnel syndrome. Carpal tunnel syndrome is caused by pressure on the median nerve- the nerve in the wrist that supplies feeling and movement to parts of the hand. It can lead to numbness, tingling, weakness or muscle damage in the hands or fingers. Varicose veins are swollen twisted and sometimes painful veins that have filled with an abnormal collection of blood and would be considered another disadvantage of this profession. Moreover, lower back pain is triggered by a combination of overuse, muscle strain, and injury to the muscles, ligaments, bones and discs, making the back more prone to injury and re-injury. Low back pain can lead to overall imbalance in the spinal structure. Occupational Outlook The market seems favorable in years to come for cosmetologists. Cosmetology could be one of the few recession proof careers; things would have to get pretty bad for most people to prompt taking haircuts and hairstyling out of their budgets. â€Å"In fact, as stress and anxiety about the economy rise, so does business at salons, where clients can find relaxation and relief in the midst of the turmoil. †(Cosmetology career trends, 2011) According to SimplyHired. com, as of 2010, the average salary for a master cosmetologist is $31,000 per year. Income may vary due to customers’ tipping habits, services provided, experience of the cosmetologist, and whether he or she works on commission. The demand for cosmetologist is expected to grow by 20% between 2008 and 2018. Opportunities should remain plentiful, especially for new graduates seeking entry-level positions. Finally, to be successful you must take ownership of your education. Not surprisingly, employment will be greater for those with professional experience and those licensed to provide a broad range of services. A demand for specialized hair services has increased in recent years. This trend will continue, leading to a favorable occupational outlook for cosmetologists.

Nokia's Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Nokia's Marketing - Case Study Example The report tries to understand the effects globalisation and the economic downturn have on this organisation. The theories and practices related to marketing during an economic downturn are delved into while trying to examine how the organisation responds and deals with the challenges this situation poses. An organisation has to resort to several drastic and innovative measures to survive, maintain and thrive during a period of economic slump. The report examines the strategies adopted by Nokia to sustain during this time. The theories related to globalisation have also been studied with particular reference to Nokia and the process by which and the extent to which the company has undergone internationalisation and the global marketing strategies adopted by the company. The issues of globalisation and economic slump inter-react in different ways and the consequences are varied for different industries and different organisations. While the combined impact of globalisation and the economic downturn is extremely adverse for many organisations in several sectors, it has been possible for some organisations in some sectors to take advantage of globalisation to sail through the storms of recession. The report looks into how Nokia has tried to utilise the advantages of one for withstanding the impact of the other. "When the economy heads south, marketing lands on the chopping block" ("Marketing during a downturn," 2008, p.4). During a financial crunch, it is the marketing budget that gets cut first. At the time of presentation of the report, 60% of the large companies were expecting to cut down, if not already done so, their marketing expenditure. The contingent strategy adopted here is shifting from traditional marketing to online marketing whereby the companies are spending more on direct marketing while spending less on branding. Moreover, several marketing professionals feel that it is needless to spend separately on branding and direct marketing, as these goals can be achieved together. Larger companies, which provide larger budgets for marketing, also make the larger cuts during an economic downturn. Smaller companies, which do not have a considerable budget for marketing, obviously do not and cannot resort to any significant degree of cuts in their marketing budgets ("Marketing during a downturn," 2008, p.5). On the other hand, when the buying patterns are not affected much, the marketing budgets may not be slashed. However, in such cases, keeping direct expenditure on the media the same, the budget on marketing overheads that do not directly translate into revenue may be slashed. Companies going through a stage of growth may not cut down on marketing as acquiring their share of the market is crucial for them at this stage. Besides, there are also marketing professionals who opine that it is damaging for companies to cut back during difficult times, as marketing can help companies gain a larger voice and make themselves heard better in the marketplace during diffi cult times when their competitors are cutting back ("Marketing during a downturn," 2008, p.8). At a time, when the consumers are not willing to spend money on anything that is not an absolute necessity, it would be beneficial to stress on the value of the product and the cost savings associated with buying it. Giving products at lower prices, giving longer free trial periods, giving money back guarantees and such other risk-free

Counseling Psychology - Proxemics and Haptics and the Impact of Essay

Counseling Psychology - Proxemics and Haptics and the Impact of Culture and Ethnicity - Essay Example Smiling, and, rocking and nodding heads are the two common aspects of interpersonal communication prevalent in this culture. Both these gestures help to create a friendly, warm atmosphere, formal enough to be suitable for any common interpersonal communication situation. Also, there are certain proxemic and haptic rules embedded in the unconscious mind of an Indian, which differ, based on gender as well as age. Respecting the elderly is a part of Indian culture. Keeping a ‘decent’ physical distance from women is also part of this culture. Hargie (p.344) has observed that â€Å"Indian culture places a very high value on acceptance, self-suppression and concern for the feelings of others.† In India, touch between a man and a woman who are not married is most often highly improper. Same sex touching is common among Muslims whereas this is not so common among Hindus (Krueger, 2008, p.6). But in this culture, even a mother will not usually embrace her adult son. And pu blic display of affection (PDA) is very minimal.

UK Tax System Essay Example | Topics and Well Written Essays - 3250 words

UK Tax System - Essay Example With the government's source taken from the public taxation always greater than the amount that is intended for use by the government, taxes are levied to fund several programs. Other governmental policies are also geared towards the redistribution of wealth from the rich and poor respectively in relief operations, public education, social security benefits and reparations. However, fundamental methods of collection are not foolproof and possibilities for inefficiencies are always prevalent. Tax policies being a highly political and controversial issue do require extensive analysis and determination on its viability to gain the paying sector's acceptance and economic performance. The neo-classical economic theories whose studies believe that taxation brings about economic inefficiencies have suggested changes in the tax systems that would work to minimise the distortion. Tax remittances of the ordinary working sector accommodating deficiencies brought about by certain deficits were s een as the basis for the recognition of its disadvantages. However the complexities of the British Tax system have served to greatly increase the stress and expense to millions of taxpayers as tax season approaches in Kay(1990)1. Simplification of the British tax system has allowed the common platforms of many political parties in grandstanding tax rules and exemptions. Disadvantages in the assessment, calculation and collection of taxes are often criticized as ineffective and administratively expensive according to Emes and Clemens (2001)2. Determined to maintain absolute performance of the economy, changes were aimed at creating several programs that redistribute wealth and prosperity to all. Tax cuts became a scene in fiscal reforms that has announced reductions in income taxes and simplification of the system which focused on the tax laws themselves without upsetting the current balance of tax burdens or taxes paid by the individual. Alternative tax base system was introduced that basically focused on income, expense and wealth. Income derivatives in the corporate ladder include Value added tax (VAT) and excise taxes while individual income tax has pre-existed along with social insurance continuity. On investment and entrepreneurship, under expenditures or consumption taxes, capital gains and sales taxation is considered tentative in nature. Property tax summarized under wealth taxation has gained support claiming that anti-wealth tax is funded by a coterie of wealthy taxpayers whose instinctive rejection of the sys tem comes from the broad aspiration to become wealthier and amass more fortune by any means. Income derived from gainful employment; pensions; shares and dividends; interest on savings and trust and rentals is deemed taxable at a certain level. Forming the bulk of revenues for the British government, each earning person below the age of 65 is afforded an income tax allowance or a tax-free allowance each year of 5,035Gbp. For earning persons of over 65 but below 74, any income above 7,280Gbp is taxable while elderly individuals whose income is below 7,420 are exempted from paying taxes. But where income is in excess of one's tax-free allowance, taxation is based on the age-related allowance. Earners, whose income is 1 to 2,150 above their mandated tax allowance, shall enjoy a flat 10% tax rate. Those whose accumulated gross

Audit Case Study Example | Topics and Well Written Essays - 2000 words

Audit - Case Study Example The auditor should consider whether to acknowledge the commitment since inherent risk increases the generally risk of the audit. It is often beneficial to set aside transactions into three types- routine, non-routine, and evaluation when valuing inherent risk.   Little Digger’s auditors may not use the system that gives the precise outcome to them, the result is mainly inherited by the risk factors as this system is applied to just a small section of the population as opposed to the whole population. This is prone to the misstatement that is said to be the inherent risk. The term inherent risk is applied in auditing and accounting, if there is higher likelihood of material misstatement within the  financial statement, the inherent risk is considered high .It is also used for the misstatement of the business that is there in the financial statement. If the auditors will not lookout at these inherent perils, there would be more inaccuracies in the financial statement, which certainly will lead the organization to the incorrect direction, and consequently the financial statement will not be presenting accurate and just outlook. The auditors had to come up with ways of making an error free or inherent risk free financial statement in order to make their company move in the precise direction by formulating correct assessments .As per the auditor’s opinion, inherent risk improves the auditor's peril as the inherent risk is an element of it. It is therefore essential to minimize the inherent risk in order to diminish the auditor’s risk. Because of this, the auditors can make improper decisions because the proof to back such view will be false.   Detection risk Detection risk is essentially the risk that the measures applied by the auditors will fail to identify material misstatements in the financial accounts. Auditors in Little Diggers Ltd have to ensure accuracy and efficiency in the business with regard to the asset management, transactio ns, and their documentation in the monetary accounts. Besides this, the auditors look for various methods that aid them in measuring future risks that may affect their business. Auditors use a variety of methods to measure the risk, mainly the  risk due to material misstatement Detection risk is allied to other relations i.e. the trade risk, material misstatement risk and its two major elements, which are the control risk and the inherent risk in general. If the material misstatement risk rises, it will lower the detection risk hence the auditors risk increases. The material risk increases when its essentials; control risk and inherent risk increase. The correlation of the risks will assist the administration and the auditors to try such diverse useful ways that will help reduce on risk levels. Control risk Control risk is the likelihood that a material misstatement exists in an allegation since either that misstatement was not barred from entering entity’s economic stateme nts or it was not identified and approved by the internal control system of the unit. It is the duty of the organization and those responsible with authority to execute internal control system and uphold it properly. However if internal control system is discovering and correcting misstatements then inherent harms will creep in

Writting- Essay Example | Topics and Well Written Essays - 500 words

Writting- - Essay Example I was to sit and work from this part of the office. The organization where I started my internship deals in health care. They run about twelve health care homes where patients are admitted. Moreover, they also deal in providing medical equipment, like wheel chairs, and other medical supplies, including insulin and other medication to vendors, who, in turn, provide these to patients. My work involves conducting patient satisfaction surveys over the phone. I have to make calls to the patients and ask them various questions regarding their satisfaction; this includes asking them if the delivery of the medical equipment was timely and in working order. After each survey, I have to submit the findings to my supervisor who analyzes them and then puts the information into the database. I also have to arrange and organize the files of the patients who apply to the home health aid organization. This includes the files of the patients who get accepted to the homes as well as those whose applications are rejected by the organization. I have to arrange and sort through these files and ensure that the filing remains up to date. It is interesting work as not only do I work with filing, but I also interact with patients. This helps me to stay in touch with the people who are involved in the organization – I stay in contact with my colleagues as well as the patients who come to the organization. I feel more fulfilled at my work place because I believe that my job helps to improve the organization that has employed me; I am involved in gathering feedback from the patients with regard to the organization, and then handing it to my supervisor who makes sure that the information is noted down for any action that may be required. My internship, therefore, gives me a sense of accomplishment, and I am glad to be given this

Antisocial Personality Disorder Research Paper Example | Topics and Well Written Essays - 750 words

Antisocial Personality Disorder - Research Paper Example itful because of, say, consistent lying or stealing; aggressive; irritable; irresponsible toward his duties; and, most of all, does not show remorse over his behavior. This paper is going to discuss the causes, symptoms and treatment of APD. What causes APD to occur has always been in focus. Genetics alone cannot answer it because if this was the case, then the offspring of APD sufferers would essentially carry this disorder. But it is not this simple. Research has suggested that APD is a result of a combination of both hereditary and environmental factors. The latter may include risk factors such as child abuse, substance abuse, neglect, deprivation, having faced prejudice, being involved in animal cruelty during childhood, sexual harassment, reading disorder in children, mental torture, and so on. This disorder is more common among males (Swanson, Bland and Newman). Since there are no clear cut biological causes for APD, we can talk about the risk factors involved in this disease. Amygdala is that part of the brain that deals with the showing of sympathy toward the happy or sad expressions of other people, and also enables one to accept mistakes and learn lessons from them. APD sufferers are said to be having small amygdale with refrains them from understanding or showing regard to other people’s feelings or show remorse. This disease may be passed on genetically but shows itself when it is combined with environment factors as described earlier. An individual with APD breaks laws, deceives others, lies, steals, is disrespectful and violent, and is not at all concerned about safety or feelings of others. This all leads to violation of other people’s rights. A major symptom is that the APD patient is indifferent to what harm he has caused to others due to his criminal behavior and shows no concern about his hurting others emotionally. He is also apt to commit actions that make him liable for getting arrested. For example, he often gets involved in physical

Philosophy Essay Example | Topics and Well Written Essays - 750 words - 42

Philosophy - Essay Example Rationalism believes that knowledge is innate or inborn while learning results from intuition (Lawhead 15). It supports the Priori knowledge idea that states that knowledge comes before experience. Philosophers that support this argument include Leibniz, Kant and Descartes. Conversely, empiricism states that knowledge comes from experience (Lawhead 56). Empiricism supports the idea of posteriori that means that knowledge is dependent solely on experience. Philosophers including Humes, Locke and Berkeley support this idea (Lawhead 59). According to rationalism, all knowledge is considered to be innate. In other words, we are born with the knowledge to think logically and answer questions. Rationalism tends to be similar to mathematics in so many ways hence requires no knowledge or observation. One of the philosophers that strongly support rationalism is Descartes. He was quite interesting as he employed skepticism to doubt his own knowledge. He doubted everything until he found a single idea that he could not doubt (Lawhead 61). This was his existence. He argued that he could not depend on his senses as there was a demon controlling his thoughts. It can be concluded that Descartes doubted everything but his existence. Being able to think logically and knowing his existence made the argument sound and valid. Rationalism states that all knowledge comes from the mind. It is concerned with absolute truths that are universally accepted. This is known to be one of the strongest points of this argument (Lawhead 67). This approach encourages all individuals to be rational thinkers and think things through before they accept them to be the truth. On the other hand, it is difficult to apply in every situation in life owing to its abstract nature. Moreover, it sidelines intuition and instinct that are forms of knowledge. We must have experienced something to know that it exists. How can we know

Triple Bottom Line Essay Example for Free

Triple Bottom Line Essay Introduction: ‘Triple Bottom Line’ is increasingly attaining popularity as a conceptual framework for the purpose of measuring the level of business performance. The term was being coined by John Elkington, in his book entitled â€Å"Cannibals with Forks: The Triple Bottom Line of 21st Century Business†. John Elkington has been the co-founder of the business consultancy SustainAbility. ‘Triple Bottom Line’ could be understood in a broad sense, as the range of values which companies need to uphold such as social, environmental and economic. In mere practical terms, the concept of triple bottom line intends to take into account the social and environmental performance of the company along with its financial performance. (The triple bottom line Business and Sustainable Development: A Global guide) The ‘triple bottom line’ indicates the point at which the corporate interests meet the societal interests. It is a novel method of measuring the bottom line, wherein profits tend to move along with the social as well as environmental performance and a method of understanding the concept of sustainability which is being considered to be often-fuzzy. (The Triple Bottom Line: How today’s Best-Run Companies are Achieving Economic, Social, and Environmental Success And How You Can Too) Summary Article: 1 Wayne Norman and Chris MacDonald in their article â€Å"Getting to the Bottom of Triple Bottom Line† state that by dedicating themselves to the concept of â€Å"Triple Bottom Line† it shows as if corporations are forming a more concrete as well as verifiable dedication to environment and society. But in reality, it allows the companies to virtually make no commitment at all. As a result of no real bottom lines for calculation relating to society or environment, companies do not have to be bothered about having these â€Å"bottom lines† in comparison to other firms which are within or without of their sector; nor is there any definite worry pertaining to the firm being considered to have reducing environmental as well as societal â€Å"bottom lines† over the various years or under the leadership of the present Chief Executive Officer of the company. Without a complete reliable collection of these reports along with the handy filing system, comparability over a period of time for one firm would be difficult as well as time-consuming. The company could also alter the indicating factors it would choose in order to report on over time. The authors emphasize further that on the one hand, the fact that the firms have created a social report or that of a code of ethics gives us less information with regard to a firm’s real dedication towards the principles being presented in the documents. It is also considered to be relatively of less cost in order to produce these documents, and particularly if they are vague, they do not usually bring any serious risks pertaining for a company. On the other hand, both the kinds of documents could play an important part in a company’s serious technique in order to improve upon its ethical as well as societal performance along with trying to integrate this objective into its boundary of corporate culture. The authors conclude that it is their understanding that clear as well as meaningful principles are the most likely to cater to companies of the latter kind; and that vague as well as literally less meaningful principles like those intended by the Triple Bottom Line are best suited only for promoting hypocrisy. (Getting to the Bottom of â€Å"Triple Bottom Line†) Article: 2 The author Steven F. Hayward in their article â€Å"The Triple Bottom Line: Authentic New Model or Tripartite Nonsense?† states that to the bottom level of profit-and-loss is being included two more groups which have their own balance sheets and these are environmental quality as well as social justice and it is what is being considered as the ‘triple bottom line’. However the author states that by including the term â€Å"social† to the concept of justice does not realistically include the values of justice. In real terms social justice is a disingenuous effort to turn justice by relating legitimacy in relation to a redistributive agenda. Further, with regard to environmental quality, most of the companies, particularly manufacturing companies, have emissions as well as resource-use profiles that could be brought up for measurement and improved by several methods. To add to it, most of the large corporations now tend to create annual environmental reports along with annual financial reports, mentioning the developments made by the firm on the environmental aspect. However most of these gains are considered to be just ‘efficiency gains’ which could be considered to be profitable in several cases, but a single-dimensional attention on efficiency gains removes taking into account both the opportunity cost of the working capital as well as the trained personnel in order to attain such efficiency gains against other tasks as well as any consideration with regard to the internal rate of return IRR on the company’s capital. A more general initiative has tended to elevate the concept of triple bottom line to that of a board level issue. However some of the environmentalists are not wasting their time for the purpose of serious conceptual efforts and have really started to warn the investors that firms that do not listen to the call of the triple bottom line will actually witness their market value to decline in the years to come. Steven F. Hayward provides several examples in this article of how environmentalists are trying to pressurize corporations to adopt social justice and environmental policies as part of their company policy. However examples of Enron’s bankruptcy shows that environmentalists are making their efforts to make corporations into social service units following a statist agenda. But this is something which market-oriented companies are not supposed to follow. (The Triple Bottom Line: Authentic New Model or Tripartite Nonsense?) Article: 3 The author Chris MacDonald in his article on â€Å"Ethics, jargon, and the triple bottom line† states that the supporters of the concept of ‘triple bottom line’ are not satisfied with the concept being just another form of a metaphor and they have made all efforts to make it into a full-fledged management concept and it is now one of the dominant as well as the progressive management concepts of the present day world. And the popularity of the concept tends to be skyrocketing. The author states that that the efforts of conscientious business managers in order to attend to the societal as well as the environmental implications of their business dealings are not at all out of importance. Knowledgeable and far-sighted managers had understood that such activities would tend to have the dual advantages of being right from both an ethical as well as the financial side. However it is not clear still that the concept of ‘triple bottom line’ adds anything valuable as to what the conscientious managers are already been doing. Further as it does not give any concrete and reliable measures to analyze the performance, the concept of ‘triple bottom line’ could even lead to a type of smoke and mirrors that will obscure the efforts of the less progressive firms. The author further asks as to what is the bottom line on the triple bottom line? He states that in their efforts to bring about ethical behavior, like that in anything else that they tend to do, firms should look carefully before they involve in buying. Another point to be noted is that, there should be careful reflection with regard to the best techniques as well as the tools for managers in order to ensure of their efforts to emphasize upon the ethical cultures in their companies. Ethics, whether it is in business or whether in the field of health care or politics, is really about thinking in a clear manner and understanding as to what our obligations really are and agreeing upon the principles that really make value and then abiding by those principles whenever times tend to get tough. (Ethics, jargon, and the triple bottom line) III. Compare/Contrast All the three articles show that even though the concept of Triple bottom line has become a popular approach to functioning of social and environmental commitments of the corporations, most of the companies tend to make less or even virtually no commitment at all towards the concepts of societal and environmental responsibility. As a result of the absence of any real bottom lines pertaining to societal or environmental performance for calculation, the comparability of firms is considered to be difficult and not worth-while. The authors agree that even though most large corporations now tend to create annual environmental reports along with their annual financial reports, mentioning the growth of the company with regard to several environmental benchmarks, a majority of these gains are considered to be only mere efficiency gains, which could be even profitable in several of the cases. Because the triple bottom line gives no concrete reliable methods to measure the performance levels, the concept could account to a type of smoke and mirrors that could obscure the actions of the less progressive firms. The authors of the three articles thus argue that Triple Bottom Line are best only for the purpose of promoting hypocrisy as companies are only interested in making profits and by adding the commitment towards environment and society in their company policy, they however do not make any concerted efforts towards improving the environment or society. In short, the three articles agree that because of its inbound emptiness as well as vagueness, the triple bottom line concept enables it easy for a cynical company to appear to be dedicated towards societal and environmental sustainability. 1V. Critical Evaluation: Even though the authors of the three articles state that the concept of Triple bottom line has not been made use of in the right direction, businesses are being forced upon in order to react to the societal, environmental and economic changes that are occurring in the world around them. Just as we understand that the global warming is basically changing the commercial as well as the regulatory landscape for the energy as well as the auto companies, similarly the occurrence of HIV/AIDS, SARS as well as contagious malaria is altering the fundamental business models for the pharmaceutical companies. In the ever-changing modern world, the real sustainable company would tend to have no requirement of writing checks for the purpose of charity or to provide back to the local society, as the firm’s daily functions would not tend to deprive the society, but would on the reverse tend to enrich it. (The Triple Bottom Line: How today’s Best-Run Companies are Achieving Economic, Social, and Environmental Success And How You Can Too) Conclusion To conclude, it can be said that there should be concerted efforts and research done to make triple bottom line as the model of the future and up-coming corporate firms. There should be strong regulated efforts made to create the awareness required that business firms even when contributing towards the societal and environmental concerns can tend to be financially successful. By giving equal importance for the society and environment, companies can tend to have a situation of ‘win-win’ on all sides. References Hayward, Steven F. The Triple Bottom Line: Authentic New Model or Tripartite Nonsense? Sept-Oct, 2002. Vol:12; No; 5. Religion and Liberty. http://www.acton.org/publicat/randl/article.php?id=437 MacDonald, Chris. Ethics, jargon, and the triple bottom line. The Chronicle Herald.   March 3, 2005. http://www.herald.ca/external/sobeys/march05.html Norman, Wayne; MacDonald, Chris. Getting to the Bottom of â€Å"Triple Bottom Line†. Business Ethics Quarterly, April 2004. http://www.businessethics.ca/3bl/triple_bottom_line_abstract.html Savitz, Andrew W; Weber, Karl. The Triple Bottom Line: How Today’s Best-Run Companies are Achieving Economic, Social, and Environmental Success And How You Can Too. Jossey-Bass/Wiley. September 2006. http://www.thetriplebottomline.net/ The triple bottom line. Business and Sustainable Development: A Global guide. 2007. http://www.bsdglobal.com/tools/principles_triple.asp

Effects of Noise Pollution on Mental Health of Students Essay Example for Free

Effects of Noise Pollution on Mental Health of Students Essay It is interesting that noises emanating from the various types of roadways of today are still among the most important sources of environmental noise, even though the types of noise are not those that existed in Rome, Medieval Europe, or 18th century Philadelphia. Our modern roadways (including road, rail, and air) and the products of modern technology produce increasing levels of unwanted noise of varying types and intensities throughout the day and night that disturb sleep, concentration, and other functions. (Lee Fleming ) This noise affects us without our being consciously aware of it. Unlike our eyes, which we can shut to exclude unwanted visual input, we cannot voluntarily shut our ears to exclude unwanted auditory input. Our hearing mechanisms are always â€Å"on† even when we are asleep. (Babisch 113:A14-15) 3 The noise problems of the past pale in significance when compared with those experienced by modern city dwellers; noise pollution continues to grow in extent, frequency, and severity as a result of population growth, urbanization, and technological developments. For example, within the European Common Market, 65% of the population is exposed to unhealthy levels f transportation noise. (Carlos 318:1686-1689) In New York City, maximum noise levels measured 106 dB on subway platforms and 112 dB inside subway cars. These levels have the potential of exceeding recommended exposure limits given sufficient duration of exposure. (Gershon et al. 83:802-812) In 1991, it was estimated that environmental noise increased by 10% in the decade of the 1980’ s. ( Suter ) The 2000 United States Census found that 30% of Americans complained of noise and 11% found it to be bothersome. Among those who complained, noise was sufficiently bothersome to make nearly 40% want to change their place of residence. (U. S. Census Bureau, Housing and Economic Statistics Division. ) That noise pollution continues to grow in scope, variety, and magnitude is unquestioned; it is only the extent of the growth that remains unknown. In comparison to other pollutants, the control of environmental noise has been hampered by insufficient knowledge about its effects on humans and about dose-response relationships, but this seems to be changing as more research is carried out. However, it is clear that noise pollution is widespread and imposes long-term consequences on health. (Committee on Environmental Health, American Academy of Pediatrics) In 1971, 4 3a World Health Organization (WHO) working group concluded that noise is a major threat to human well-being. That assessment has not changed in the intervening 30-plus years; if anything, the threat has intensified. The various sounds in our environment (excluding all those sounds that arise in the workplace) to which we are exposed can be viewed as being either necessary (desirable) or unnecessary (undesirable). One might consider the sounds produced in and around our homes by garbage disposals, dishwashers, clothes washers and dryers, refrigerators, furnaces, air-conditioners, yard maintenance equipment, and the many other mechanized time and labor saving devices, which we all use and enjoy, as being necessary. We are exposed to the noise of radio, television, and related technologies; children are exposed to a wide variety of noisy toys. (Axelson Jerson 76:574-578) The noise of internal combustion engines (modulated by legally required mufflers), jet engines (modulated by improved design and by altered flight paths), and train horns at grade crossings (modulated by new Federal Quiet Zone rules), might all be considered necessary. There are numerous other such examples of machines or activities that produce sounds that are tolerated because they accompany a desired activity or they serve an important societal purpose, such as the sirens of emergency vehicles. But what about sounds that accompany an undesired activity, that have no societal importance, or that we consider unnecessary? What about the sounds produced by the so-called boom-cars that are roving, pulsating noise factories? What about the uncomfortable sound levels at concerts, in theaters, and public sporting events? What 5 about the noise of slow moving train horns in urbanized areas or the early morning sounds accompanying garbage collection? What about all the noise on our streets to which buses, trolley cars, car horns, car alarms, motorcycles, and un-muffled exhaust systems contribute? What about the risks to children from noisy toys and from personal sound systems? What about the noise of barking dogs, leaf blowers, and recreational vehicles? What about the noise of low flying aircraft? In general, sounds that we deem unwanted or unnecessary are considered to be noise. Our society is beset by noise, which is intrusive, pervasive, and ubiquitous; most important of all, it is unhealthy. Most reasonable people would agree that much of the environmental noise to which we are subjected serves no useful purpose and is therefore undesirable. The variety of noise polluting devices and activities is large and seems to be growing on a daily basis, although there is no consensus about what items are useful and desirable or noise polluting and unnecessary. Domestic tranquility is one of the six guarantees in the United States Constitution, a guarantee that is echoed in some form or other in every state Constitution. In 1972, the Noise Control Act was passed by Congress, declaring, â€Å"†¦it is the policy of the United States to promote an environment for all Americans free from noise that jeopardizes health and welfare. In 1974, the Environmental Protection Agency (EPA) estimated that nearly 100 million Americans lived in areas where the daily average noise levels exceeded those identified as being safe. (Environmental Protection Agency) However, in 1982, the government abruptly terminated federal funding for the Office of Noise 6 Abatement and Control, the vehicle by which the public was to be protected from the adver se effects of noise. The lack of funds threw total responsibility for noise control to the states, which have had a spotty and generally poor record with respect to noise abatement. Shapiro ) Since the Act itself was not repealed, local and state governments may have been deterred from trying to regulate noise. Furthermore, failure to repeal the Act sent the message that noise was not an important environmental concern. As a result, in the United States, most police departments seem to be unwilling or unable to respond to noise-related problems in a way that provides any measure of genuine or timely control. Yet, in most cities, as noise pollution continues to grow some say as much as 6-fold in the past 15 years so do complaints about noise. Complaints to police and other officials about noise are among the most frequent complaints by residents in urban environments; in 1998, noise was the number one complaint to the Quality of Life Hotline in New York City. In 1996, the Federal Environmental Agency in Germany reported two out of three of its citizens had complained about excessive noise. (Bronzaft 2:1-8) The number of people exposed to unhealthy levels of noise in the United States is unquestionably greater than it was in 1974; the degree of oversight and control is unquestionably less. II. Research Body

The Differences Between Programme And Portfolio Management Management Essay

The Differences Between Programme And Portfolio Management Management Essay Portfolio and programme management has question of governance from two perspectives. The first perspective is the interconnectedness of the different project objectives in order to increase of combined project outcomes. This requires to the development of programmes, which defined by Project Management Institute (PMI) as a group of related projects, managed in a coordinated way to obtain benefits and control not available from managing them individually (PMI, 2004) cited in (Blomquist Moller, 2006). The other perspective is concerned with the interrelationships among the management requirements for these multi projects in order to achieve the organizations overall business benefits. This led the need to develop portfolio management techniques which also defined by (PMI) as the centralized management of one or more portfolios, which includes identifying, prioritizing, authorizing, managing and controlling projects, programmes and other related work to achieve specific strategic busin ess objectives. (PMI, 2004) cited in (Blomquist Moller, 2006) From this concept it can be understood as a collection of projects or programmes and other work that are grouped together to facilitate effective management of that work in order to meet strategic business benefits. The projects or programmes of the portfolio may not necessary be interdependent or directly related. It is important to establish what is meant by programme management as opposed to portfolio management. The practitioners of the project management had tried to find good alignment between project management and organization strategy. Researches (Yuming, Quan Peng, 2007) in the literature has examined the idea for these strategies that should be aligned and moved from the corporate level through portfolio, programme and multi projects in a systematic manner that provides cohesion, visibility and effective communication as shown in figure 1. Figure 1: Diamond-E Model based alignment between strategy and portfolio project management adopted from (Yuming, Quan Peng, 2007) Programme Management:- In the past, the term programme has many synonyms that have been used, including multi project, portfolio of projects, macro project, and complex change (Ferns, 1991). A 3 phase for implementing programme management is suggested by (Ferns, 1991) as follows; preparatory phase, programme establishment, programme management. Basically, the concept of project management has evolved to what so called programme management and finally portfolio management. Most literatures illustrates programme management to be connected with albeit different from portfolio management (Lycett, Rassau and Danson, 2004; Turner and Muller, 2003) cited in (Blomquist Moller, 2006). However, Programme management is often perceived as the top layer of a hierarchy consisting of multi projects. The main goals of programme management is to focus on improving efficiency and effectiveness by choosing better prioritization, planning and coordination in the management of projects. Also by developing of business focus by identifies the goals of multi projects and the entire programme related to the requirements, goals, drivers and organizations work culture. Some researches on programme management have classified into three categories; programme management as an entity for organizational structure, programme management process and life cycles, and competencies for programme management. Sometimes, projects are too large to manage as a single entity. It is more convenient and effective to have work breakdown structure in a series of closely related and linked projects, each of them managed by a project manager, reporting to a programme manager (Buttrick, 2000a). PROGRAM.jpg Figure 2: A programme where each individual constituent project is used to manage a substantial work adopted from (Buttrick, 2000a) Generally, Programme management is a technique that provides the organization to coordinate multiple related projects concurrently, and cannot be controlled individually by bringing together people, activities and information in order to achieve the end goal and obtain significant benefits from them as a collection (Norton, 2008) and (Deancon, 2010). Programme may involve elements of related work outside the scope of the discrete projects in programme such as ongoing operations. A programme can only succeed if the multi-projects within the programme are completed, therefore without programme management; the projects will be uncoordinated and will not integrate into a final goal. Other authors (Haughey, 2001) has defined programme management as a group of related projects carried out in order to achieve a defined business objective and benefit. It provides specific way to control project management and covers vision, mission, aims and objectives, scope, approach, design, responsibilit ies, resourcing and benefits realization. By using well defined framework. The programme management has four basic stages; programme identification, planning, delivery and closure. These stages take the programme from beginning which must be based on strategies, right through to the final realization of a defined business objectives or benefits. 2.1 Structure of Programme Management:- The structure of Prgramme management allows controlling multi projects so they deliver effectively for the group as well as to hand the changes proactively and also it provides a framework for handling complexity and risk. Moreover, there is often a program support group to undertake the necessary coordination, administration and implement common standards (Buttrick, 2000a). It concentrates on delivering new capabilities and services, Business plan, Strategic objectives, Change and some other initiatives. For example the long term objectives can be definite by programme management, and this will help the organization to identify the multi projects that will lead in achieving these objectives and needs to think carefully about the benefits of these projects are designed to bring about. These potential benefits are considered as; meeting business needs, saving, and reducing risk. The main activities for programme management are: setting the baseline, agreeing roles and responsibilities , Programme planning, project priority, stakeholder communication, progress reporting, quality management, risk management, issue management, managing benefits and programme closure (Haughey, 2001). Some authors says that(Haughey, 2001), all programmes should have a well defined baseline from which to measure costs and benefits resulting from investment into the programme. Hence, Programme management is becoming an increasing important issue for managing changes within business which can be internal, such as increasing the level of products, or external, such as implementing a new government policy (Norton, 2008). Project team.jpg Figure 3 A typical programme management structure adopted from (Buttrick, 2000a) Project portfolio:- With a strongly increase share of companies investing in project- organized undertakings, the generally expected advantage in controllability for multi project comes along with a loss of transparency and hence effectiveness of the overall project landscape (Elonen and Artto, 2003) cited in (Jonas, 2010). So the need for a structure and proactive management of the project landscape gets increasingly important. Effective project portfolio management is becoming a key competence for organizations handling numerous projects simultaneously. A project portfolio is seen as number of projects that compete for scarce resources and are conducted under the sponsorship or management of a specific organization (Buttrick, 2000b). Refer to (Jonas, 2010) study, the measure for portfolio success should be taken at different points in time. The overall system success is consisting of three dimensions; process effectiveness, portfolio success and portfolio related corporate success. The tasks for portf olio management is consist of those related to multi project is; portfolio structuring, resource management, portfolio steering, and organizational learning and portfolio exploitation It can be argue that the portfolio management system success will be positively influenced by the extant to which these multi project portfolio tasks are executed in the company. As mentioned realer, Portfolio management is all the projects which are related or unrelated, undertaken by an organization. These can be divided into functional area such as IT, supply chain, HR, new development. With this level, it gives a complete view across the organization to understand all the multiple projects are taking place, related or unrelated. The best way for presenting this data is by business function, thereby giving a view of the projects in a specific area. Portfolio management is useful for decision makers because it provides them a total view of all initiatives taking place across the organization. This will ensure that the organization focused on what is important, helps avoiding duplication and informs strategic decision making. The activities which will be undertaken during portfolio management are: Checking strategic alignment, risk management, progress reporting. When the organization handling group of projects which are carried out by sponsorship and managed by this organization. These projects must complete for scare resources such as people, finances, time, and so on which can be available from the sponsors, since there are normally not enough resources to hand out for proposed multi projects which meets the organizations minimum requirements on certain criteria. Therefore project portfolio is the selection for periodic activity involved in selection a portfolio, from available project proposals and the multi project currently underway which must meet the organizations stated objectives in a desirable manner without exceeding available resources or effecting other constraints (Archer Ghasemzadeh, 1999) . So the portfolio management has to be pivotal in planning and controlling complex project more effectively and more efficiently and this can be achieved by implementing project portfolio management practices as a management innovation. Programme and Portfolio Management:- With the understanding the difference between programme and portfolio management, it is possible to understand what the organization needs to achieve and how programme and portfolio management fits into an organization processes and procedures. The hierarchy in this understand is shown in figure 1. Figure 1 Programme management Hierarchy adopted from (Haughey, 2001) By considering that, some multi projects are too large to manage as a single entity, so it is necessary to split them up into smaller manageable projects. And also if the whole project is too large for single project manager to handle, then, the numbers of projects managers are needed to handle the small projects. Hence smaller project with multiple project managers all designed to achieve a single long term objective for the organization. For control these groups and have an overall view a programme manager is required. 5 Conclusions:- The synopsis differences between a programme and portfolio in multi projects are; Programme is a group of projects related to the organization that are managed in a coordinated way to gain business goals that would not be possible were these projects managed independently (Ferns, 1991). Programme management concentrates on delivering; new capabilities, Business plan, Strategic objectives, Change and other initiatives. Portfolio management is all projects, related or unrelated, being carried out by this organization. Portfolio management aims to optimize the results of project portfolio to gain organization benefits and wants. Portfolio project a collection of projects, programmes and other work that are compiled together to facilitate the effective management of the same work to meet strategic business benefits. Each one has a special role to play and needs to be managed differently (Deancon, 2010). programme and portfolio management has been designed to fulfill nearly all organizations individual and multi projects to succeed in todays competitive climate.

Billy Budd - Good And Evil Essay -- essays research papers

In the play Billy Budd, the author, Hermann Melvinne, creates two conflicting character personalities which are portrayed as good and evil. John Claggart (Master-At-Arms) tries to destroy Billy Budd because he is jealous of Billy’s reputation and acceptance among the crew. There is also a conflict involving Captain Vere when he is forced to decide on the fate of Billy Budd after he kills Claggart. Billy is a handsome, young sailor, new to the ship and eager to impress. Billy becomes very popular with the crew. When seeing Billy accepted by the crew it reminds him of the their dislike for him and he becomes jealous. The Dankster’s conversation with Claggart also shows his fear that he will lose the power he held from the fear of others when he says ‘they turn from hating you to loving him... Billy Budd - Good And Evil Essay -- essays research papers In the play Billy Budd, the author, Hermann Melvinne, creates two conflicting character personalities which are portrayed as good and evil. John Claggart (Master-At-Arms) tries to destroy Billy Budd because he is jealous of Billy’s reputation and acceptance among the crew. There is also a conflict involving Captain Vere when he is forced to decide on the fate of Billy Budd after he kills Claggart. Billy is a handsome, young sailor, new to the ship and eager to impress. Billy becomes very popular with the crew. When seeing Billy accepted by the crew it reminds him of the their dislike for him and he becomes jealous. The Dankster’s conversation with Claggart also shows his fear that he will lose the power he held from the fear of others when he says ‘they turn from hating you to loving him...

Endangered species Act :: essays research papers

We have to put a stop to this and weaken the power that the Edangered Species Act has on us. People are getting laid off there jobs and millions of our tax dollars are being spent on the Endangered Species Act (ESA)all the time. Is it worth all of this for these endandered species. Must humans suffer and lose there jobs and houses over a few insects? Laws for the ESA are taking peoples property and fineing them because endangered species live on their property.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  A person is legally barred from using certain measures to protect his property from protected wild animals. The Migratory Bird Treaty Act and state hunting bans, involves protected birds that feed on private crops or forage. Another situation, arising under the ESA, involves protected predators (wolves, grizzly bears) that kill private livestock that people have to make a living on. These people can not do a thing because of the ESA. So what do they do Just let their live stock or crops get eaten up by these endangered species?   Ã‚  Ã‚  Ã‚  Ã‚  The ESA’s power is hurting us all the time. For enstance the construction of the San Bernardino Medical Center in California was delayed for years because of a large orange and black fly called the Delhi Sands flower-loving fly. In order for the Medical Center to be built the City of San Bernardino had to spend $3,310,199 so eight flies could live. The site of the Hospital had to be moved 250 feet from it origanal location. Then the City of San Bernardino had to spend another $480,000 for the study of the flies.   Ã‚  Ã‚  Ã‚  Ã‚  I do not understand. These people rather help out flies then ourselfs. They wanted to make a medical center. A center to help people, humanbeingget better. But what do we care about more. Some Delhi Sands flower-loving fly.   Ã‚  Ã‚  Ã‚  Ã‚  The ESA really target large property owners. In 1990 Brandt Child bought 500 acres of property in Utah. The next year in 1991, the U.S. Fish and Wildlife Service told him he he could not build on his own property because the lakes on it were inhabited by 200,000 federally protected thumbnail-sized Kanab ambersnails.   Ã‚  Ã‚  Ã‚  Ã‚  Thats not all, After they found 10 domestic geeses near the lakes and ponds. They told Mr. Child that if any of the snails get eaten by the geese it was a $50,000 fine for every sail. Mr. Child to this day is still out $2.5 million. Due to the fact that he can't use his property, and the government refuses to compensate him for his loss.

Personal Writing: The Evaluation Of My Coaches Essay -- essays researc

Personal Writing: The Evaluation of My Coaches Throughout my high school basketball career I experienced several different coaches. Every new coach brought a different approach to coaching. The varying techniques of coaching brought about different attitudes and expectations during practices and games. I found that during practice, coaches had either the nice-guy or the drill sergeant approach. They also had different methods of coaching during and after the games. Practices are very important to basketball. If you practice hard and take it seriously, your team can become successful. All of my coaches in high school took practices seriously. I basically had two different types of coaches when it came to practice. There was the drill sergeant type, which had the team line up in the same place every day to do our calisthenics before each practice. The team captain stood facing the rest of the team and lead us in various stretches and other warm-ups. The coach was very strict. No horse play or unnecessary talking or anything else we knew would make the coach mad. Coach would have us do drills having to do with the plays we ran during the game. If we made a mistake coach would stop us and make an example of whoever messed up. He would say, "Did everyone see what Bryan just did? That is what you should not do." He would then gripe a little and after that we would continue our practice. I feel that this method...

Crime is Predominantly an Intra-Racial Event Essay

Introduction: Society has this perception that it is other races why crime occurs. Some people blame these crimes on black-on-black crimes, or Hispanics-on-Hispanics crimes. Being that crime seems to be predominantly an intra-racial event involving victims and offenders of the same race; will this type of destruction ever come to an end? While interviewing two of my co-workers while we were on break in between our runs, it was very interesting to learn of their intakes on this particular topic. The first co-worker I talked to is Hispanic. His name is Steven. Steven agrees that crime in a way is predominantly an intra-racial event, involving victims and offenders of the same race. Steven relates Hispanic-on-Hispanic intra-racial crime because of economic gaps in society. Steven feels that Hispanics are always given such a hard time when it comes to getting jobs. Hispanics are always first asked if they have a green card and can they legally work here in the United States. Steven says this comes from his own experience in trying to get a job as a mechanic. He felt very offended because of the stereotypes that society put on people of his origin. Steven says that he may be Hispanic but he was born and raised here in the United States. His parents were in the military, where they were stationed in San Antonio, Texas. His parents are from San Juan, Puerto Rico. Steven feels that this intra-racial crime comes from Hispanics having a lack of work and education to support their families. Steven has witnessed his own people killing one another over fearing being deported back to their country. Hispanics cross the border so that they can raise their families in a better environment with better opportunities. The second co-worker I talked to is African-American. His name is Chuck.  Chuck’s outlook on intra-racial crime is very similar to Steven’s outlook. Chuck feels that intra-racial crimes are a choice. Chuck grew up watching black-on black crimes like gangs killing other gangs because of crossing into their territory. Chuck says that society plays a big part in why blacks act the way that they do. He believes that society puts out negative stereotypes about blacks and people run with it. Chuck says black-on-black crime comes from a number of things like kids killing kids with illegal guns found in their houses, drug deals gone bad, young black men fighting in the clubs over females or fighting in the streets over a senseless argument. Crime Is Predominantly an Intra-Racial Event 2 Both Steven and Chuck agree that no matter what the situation may be, these unfortunate intra-racial crimes should not even occur. They both feel that people need to get a better education and obtain some type of work skill which is positive. Conclusion Intra-racial crimes leave families in disarray. Black-on-black crimes can be avoided if they are yes, re-educated and taught a trade to learn a meaningful skill. These crimes can be cut down tremendously and the African-American race can begin rebuilding. Hispanic-on-Hispanic crimes could also be cut in half if those who are here in the United States legally or who have their green cards, could go to school and get and education and earn a degree to help better them. Hispanics could also go to a trading school and get the skills that they need to find decent work. This way, Hispanics do not have to be paid under the table and they can earn a decent paycheck to help in supporting their families. The victims in these intra-racial crimes are the ones who have been hurt and families destroyed. The offenders in these intra-racial crimes just make excuses why they did as they feel that they had to do. Many offenders have no remorse for their actions and to them, it is everyone else’s fault but their own.

Negotiation strategies & procedures

It is agreed that negotiation is a process and that the first stage of any negotiation, the pre-negotiation stage, is very essential in the planning process for negotiations. But the stage of pre-negotiations, as scholars have come to agree, is in itself also a process. Since the pre-negotiation stage is so crucial there are therefore certain essential steps to proceed on in order to ensure success. While scholars are not agreed on the exact labeling of the different phases of pre-negotiation, nor on how many specific steps there are to be followed, they generally agree on the essential elements that must come into play during pre-negotiations. Peterson & Lucas (2001) identify four stages of pre-negotiations. Other writers have classified the processes involved in pre-negotiation into five categories and even some have limited their categories to only three components. Scholars agree that the first step to take in pre-negotiations is for the parties to identify and define the exact nature of the problem and conduct necessary intelligence gathering procedures. This first phase is basically the framing phase. Furthermore, in this first step, parties are able to demonstrate whether or not they are willing to negotiate address the issues. The next step is the formulation aspects where the parties begin to search for available options or alternatives to the issue(s) from the perspective of both parties. Each party will have to anticipate the possible options that the other could propose. In the third step there is first some amount of commitment to negotiate among the parties, whether formally or informally based on the information gathered and the alternatives identified. There is following this commitment a concrete agreement or decision to negotiate by both parties. Here the negotiating parties decide on the parameters under which such negotiations would take place. The final step in the pre-negotiation process is the structuring phase where negotiation strategies are developed and plans are made by each side as how best to tackle the actual negotiation. Formal negotiations begin as soon as the parties agree to negotiate and appoint a committee over the negotiations. What are the Individual Characteristics of Negotiators? One important factor that impacts greatly on the process and outcome of negotiations is the individual characteristics of the negotiators. While no scholar has proposed a particular model of the best characteristic traits for a successful negotiator, they have identified several factors that could swing negotiation outcomes either in favor of or against the party for with the individual is negotiating. Among the individual characteristics of negotiators the most commonly identified are negotiation experience, age, sex, education and training as well as culture and beliefs. Other variable characteristics could also have an impact on how well a negotiator performs. Irritability, tension, historical relationship between negotiators, physical health among others factors have been noted to affect the negotiation process. These characteristics are, however, quite variable, and depend heavily on the specific negotiation time and situation and not completely on the negotiator’s usual character traits. As it pertains to the classifiable characteristics, as it pertains to matters of age, research has not proven any significant relation between this variable and the outcome of negotiations. Younger or older negotiators have not been shown to produce better consecutive results than their counterparts. Age is only relevant only as it relates to experience because it is only as the negotiator ages and matures that significant experience would be gathered. Thus, in reference to experience, it must be admitted that the more experienced a negotiator is with particular negotiating situations, the easier and smoother the negotiation process flows. The know-how gathered with experience gives a sort of comfort level but it does not, however, suppose a greater propensity to succeed. Peterson & Lucas (2001) note of younger, more inexperienced negotiators, that they are more rigid and uncompromising to the proposals of the other side. Overall the amount of experience a negotiator has could in fact impact negotiations. A negotiators training and education could impact negotiators. While university qualification does not automatically signify a more successful negotiator, researchers have seen some amount of correlation between education and training and the performance of negotiators. However such correlation has not been shown to be significant enough to make a difference. The sex of the negotiator has also been highlighted as a characteristic of negotiators. The position of researchers on the approaches taken in negotiations by both sexes is mixed. Some studies suggest that women are more compromising than men and make a greater effort to obtain mutual agreeable solutions. Differences in negotiators’ cultures and beliefs do of course mean that particular tactics and approaches would be more characteristic of particular negotiators more than others. Such differences are, however, too varied to classify. Suffice it to say that a negotiator’s cultural convictions may be against certain negotiating styles. Of the characteristics of negotiators outlined above, experience appears to be the more crucial to the success of negotiation sessions. More experienced negotiators understand the intricacies of negotiation and are more familiar with the process and steps to take given any negotiation situation. Because of this knowledge gained overtime, negotiators would tend to move more smoothly through the process where a less experienced negotiation would demonstrate hesitancy. Unfortunately some experienced negotiations overtime tend to begin to overstep certain critical phases of negotiation (Peterson & Lucas, 2001) as they are quite competent and thus do not need to plan as much or as well as before. REFERENCES Peterson, R.M. & Lucas, G.H. (Fall 2001). Expanding the Antecedent Component of the Traditional Business Negotiation Model: Pre-negotiation Literature Review and Planning-Preparation Propositions. Journal of Marketing Theory and Practice, vol #(issue #), pages.

Legal philosophy Essay

The crucial element lies in bringing the guilty to justice; but for that to happen, it has to be determined first who is guilty and who is not, not just in terms of who committed the crime, but whether a certain action and the consequences of it fall under the category of crime at all, and under what criteria. There is a great scope of ambiguity and fuzziness here. The battle between good and evil seems to have been going on for all the time, and yet good and evil are highly relative terms. There exist no clear-cut distinctions, no separate black and white segments. In many ways, good and evil constitute a messy flux, and criminal justice system is needed to sort these things out on a continual basis. Law, with the moral and legal philosophy underlying it, directs the criminal justice system in this complex task of determining good from evil, the right from the wrong, as well as the right from the good. These laws are not static and fixed entities, they can and do change with time; legal philosophy is constantly evolving. Our perceptions and interpretations of the good and the right need to be reconsidered from time to time. The ongoing struggle is to evolve a society that is more firmly based on justice and freedom. Justice requires that each citizen have an equal and fair starting position in respect of the physical necessities, educational opportunities, and employment opportunities. And the principle of freedom requires that the government not force a single conception of the good upon individuals, but simply guarantee that individuals are free to pursue their various goods as they perceive them (Garner 2005). The choices freely made reflect a variety of views of what is good. Human beings are uniquely individual personalities, endowed with immense potentiality for mental and spiritual growth. The role of society lies in being caring and tolerant about the individual and the differences in the unique individualities of people, and displaying a commitment to respect all its members who are in the process of cultivating their freedom and realizing their potentiality. It is not the government’s business or right to determine what is good, but only to guarantee justice and freedom of choice to individuals. The guarantee of justice and freedom of choice will protect individuals’ pursuits of their various private conceptions of the good. In this way, the government ensures â€Å"The greatest good for the greatest number,† the principle on which utilitarianism is founded (Penslar 1995). Each individual is free to pursue his or her own conception of the good life, as long as it does not bring harm to others. The government should be neutral as to the conceptions of the good life, in order to respect persons as free and independent agents of action, capable of choosing their own ends. For example, the good lies in the fact of each individual being free to follow a religion or belief system of his own choice, or not to follow any should he choose to. Unfortunately, this condition is very likely to be violated in modern world where fundamentalism is gaining ground everyday. If we take the United States, for example, three things are happening 1) Evangelical Christianity is spreading like wild fire: â€Å"The Evangelical Christian movement is the fastest growing segment of American religion with 42% of all Christians in America identifying themselves as Evangelicals† (Cobia 2007) 2) as is common knowledge, the government is growing more powerful and centralized, and 3) a very high percentage of people in the government, including the president himself, are fundamentalist evangelical Christians (McMahon 2006). In such a scenario, it is very likely that, in the near future, basic individual freedom to choose his or her own would be breached and fundamentalism be imposed as a state-sponsored religion. When that happens, the theory of evolution will be removed from textbooks and Biblical doctrine of creationism taught in its place. Science would stagnate, progress would stop, and humanity may slip back to dark ages. Upon considering such a possibility, we can see how ensuring individual freedom to determine one’s own good is conducive to the good of the society as a whole, promotes progress and enlightens humanity. When individual freedom is lost, be it in religion or any other sphere of life, the spirit of humanity starts dying.

British Airways And Iberia Airlines Merger Accounting Essay

There used to be a clip when British air passages ( BA ) could asseverate to be â€Å" the universe ‘s favorite air hose † , as its streamers conceitedly confirmed. However, taking the present economic scenario BA is undergoing a figure of jobs in the industry. British air passages are still fighting with the bequest of province ownership even after it has been privatised for last twenty old ages. Even recession has hard-hit the air hose industry and to get the better of the losingss that British air hoses had faced during recession ; it had decided to cut down on its cost by cut downing cabin crew and by detering an addition in the wage. However this acted as a accelerator in the industrial differences and the consequence of which is still really much felt in the day-to-day concern of BA ; there have been a figure of dead ends and work stoppages within the air hoses which have left riders to make up one's mind on for other air hoses. ( ECONOMIST, 2009 ) Due to economic crisis concern coming from North American paths was hard-hit due to a autumn in the business-class travel. However, this could be recovered with the recovery of American economic system every bit good as resuscitating the long-haul travel which makes a major portion of BA net incomes. One of BA ‘s major jobs is â€Å" Pension Deficit † . BA has besides been confronting tough competition from low-cost air hoses that have been supplying clients with cheaper menus on short-haul travel. So, the lone remedy to get the better of such losingss is seen in making or teaming up with a low cost spouse. ( ECONOMIST, 2009 ) Iberian air hoses have been enduring from lower air cost travel demand every bit good. It has reported a thrashing of 16.4 million euro in the 3rd one-fourth compared to gross of 30.4 million euro earned in the earlier one-fourth. The standard menus of this air hose have declined by 14 % and even the burden factor i.e. how filled the air-crafts are, declined to e very bit much as 1.1 % points to 82.1 % . To get by up with the recognition crunch it has decided to stop dead the rewards for 2010 and 2011 therefore heightening one-year nest eggs up to 37 million euro by 2011. It besides plans to make new air hose to provide to the demands of the traffic of Madrid Hub.( MENAFN, 2009 ) British air passages decided to fall in custodies with Iberian air hoses as a consequence of recognition crunch. By coming together they would come in the conference of large European air hoses. The amalgamation with the Spain based air hoses was looked upon as an appealing blend a twelvemonth ago. However, taking the present province of personal businesss it seems to be worth a joint deliverance procedure. This is so because both of their air hoses economic systems are still under the influence of fiscal crisis ; fighting with costs higher than the income. Iberia is still non moved by Mr. Willie Walsh ‘s, main executive of BA, dissensions with the brotherhood . It still holds optimistic position towards BA ‘s major job of â€Å" Pension Deficit † . However if we consider the articles or the memoranda of the amalgamation which was signed in November '09 between the two companies, Iberia has the right to name of the contract if BA is unable to run into up to the demands of the legal guardians refering the two pension financess. As recalculated on December 14th '09 by the legal guardians, the deficit of the two financess was declared to be at & A ; lb ; 3.7 billion, based on March 31st '09 rating. Presently BA is seting in hard currency worth & A ; lb ; 131m a twelvemonth. The Pension Regulator is assisting to reason whether the rating performed by the legal guardians is satisfactory or non and what farther actions are required to get the better of the recognition crunch. In this context, Iberian air hoses say that it can make up one's mind to name of the trade if BA lands up paying more hard currency.( ECONOMIST, 2009 ) Airlines amalgamations and acquisitions are based upon schemes which involves several conditions. Airlines M & A ; A is good for both travelers and air hose employees. The issues which are considered while air power M & A ; A are â€Å" clip, blessings, efficiency, competition, rider benefits, and struggles. † Amalgamations and acquisition in air hose industry is an emerging development across the universe. But such M & A ; A are highly planned and several of import factors are considered. Such of import factors are: The BA and Iberia treaty will make a bearer of $ 25 billion, for case. This trade makes a batch of sense and will cement the taking places of the large three European web participants. The amalgamation seems to take topographic point when the air hose sector is severely hit by the lessening in figure of riders and lading traffic. Apart of that the amalgamation became the demand of the hr, British air passages reported a 20 % diminution in grosss to 4.1 billion lbs ensuing in an operating loss of 111 million lbs in the six month period stoping at September 2009. Harmonizing to analyst Tony Shepard at the British securities firm house Charles Stanley, the company is likely to describe a 400 million lb loss for its full financial twelvemonth stoping in April 2010. British air pas sages of import North American paths and concern have been difficult hit by the prostration in business-class travel. This could resile back rapidly with economic recovery in America and, provided that cost additions from environmental steps are non excessively burdensome ; the long-haul travel on which BA ‘s profitableness depends should resuscitate in clip. But, like all former national bearers in Europe, it is confronting lay waste toing competition on its short-haul flights from low-priced air hoses. .On the other manus the amalgamation is decidedly in demand by Iberia besides as the air hoses faces adversities because air hose sector in Spain is confronting â€Å" exceptionally hard † conditions amid the economic crisis and competition from high-velocity rail. Iberian air hoses fiscal place is rather weak as the company had plunged into the ruddy in the 2nd one-fourth of 2009, entering a immense net loss of 72.8 million Euros. Afterwards the company declared its 3r d one-fourth consequences where it reported a loss of 16.4 million Euros ( 24.4 milliondollars ) ( hypertext transfer protocol: //www.bangkokpost.com/business/aviation/159895/british-airways-iberia-agree-to-merge ) Due to such utmost losingss and no marks of recovery in the market, the amalgamation was seen as a best strategic move by Iberia. The planned amalgamation with Iberia, the Spanish air hose, looked as if it would be a victorious combination a twelvemonth ago when it was foremost mooted. Today it seems more like a common deliverance operation. Both air hoses ‘ national economic systems are still in the stagnation ; both houses are fighting with costs greater than their grosss. It is besides moderately sanguine about BA ‘s other large job: its tremendous pension shortage. But harmonizing to the amalgamation memoranda signed in November, Iberia can name off the nuptials if BA can non make a satisfactory understanding with the legal guardians of its two pension fin ancess. As on 9th November 2009 there was an official proclamation that both of them ( British air passages and Iberian air hoses ) reached an initial understanding for a amalgamation which is planned to be completed by late 2010.As per the market this amalgamation, which will necessitate the European Commission ‘s seal of blessing, will take to the creative activity of the universe ‘s 3rd biggest air hose. The trade would see the new company being split with Iberia being allocated a 45 % interest and BA the staying 55 % . The new concern would hold 419 aircraft and over 200 finishs. In their last fiscal old ages, their joint grosss are about ˆ15 billion. The air hoses believe there is a compelling strategic principle for the dealing, which is expected to bring forth one-year synergisms of about ˆ400 million, and profit both companies ‘ stockholders, clients and employees. ( hypertext transfer protocol: //news.bbc.co.uk/1/hi/8356780.stm ) The new group will unite the two companies ‘ taking places in the UK and Spain and heighten their strong presence in the international long draw markets, while retaining the single trade names and current operations of each air hose. In July 2008 there was intelligence of brace being in negotiations for an all-share amalgamation. But, because of issues such as the balance of control and the size of BA ‘s pension-fund shortage the treatments were put at a halt. As per the current market scenario rider traffic appears to hold stabilized, and air hoses have been able to convert their work forces that the industry is in crisis, forcing through some labour grants and cut downing capacity. BA is doing â€Å" echt advancement † in take downing costs, says analyst Nick Cunningham of Evolution Securities. As per the British air passages ongoing activities it seems the state of affairs of the company has started bettering after proclamation of the amalgamation, the company h as recapitalized ; following a exchangeable bond offering over the summer last twelvemonth and now has a hard currency balance of 1.5 billion lbs. In add-on the company has seen an addition in long draw flights which is one of the major countries where air hose companies make most of the net income. ( hypertext transfer protocol: //www.smartmoney.com/investing/stocks/market-update-friday-nov-13-2009-20162/ ) Rivals in the market have a really assorted reaction towards the amalgamation of both the air hose. Virgin Atlantic which as per the market position faces the biggest competition from this amalgamation its functionary said in a statement that the amalgamation will â€Å" increase BA ‘s laterality at Heathrow with 44 % of takeoff and set downing slots this winter, † and added its â€Å" impossible for any other air hose to retroflex their graduated table. † Other air hose companies have the position that the trade could really assist them win concern. Michael O'Leary, CEO of price reduction Irish bearer Ryanair, told CNBC that the trade was like â€Å" two rummies keeping each other up on the manner place. All you get when you put two high-fare, loss-making air hoses together is even higher menus and even bigger losingss. Mr. Leary operates a regional bearer and does n't vie on long-haul flights against bearers like BA. Though these statement can be said as guess in one sense as the true consequence of this amalgamation is still to be seen. But as per in a public proclamation by BA main executive Willie Walsh â€Å" The amalgamation will make a strong European air hose good able to vie in the twenty-first century † . The trade would make Europe ‘s 2nd biggest air hose by stock market capitalization, and 3rd biggest by income, with around 60 million riders per twelvemonth, As per market experts. The Times quoted assorted intelligence on different day of the months sing occupation cuts which were probably at bing caput offices in London and Madrid, in care installations and the incorporate gross revenues forces.In reappraisal of intelligence Mr. Walsh will be main executive, and Iberia air hoses president Mr. Antonio Vazquez will be president of the new company to be based in London and listed on the London Stock Exchange. MR.Vazquez hailed the understanding, stating they were â€Å" puting the foundations of what will be one of the most of import air hoses in the universe, a existent planetary air hose. † ( hypertext transfer protocol: //www.smartmoney.com/investing/stocks/market-update-friday-nov-13-2009-20162/ ) It is said that if the amalgamation consequences fruitful and the economic system begins its recovery in 2010 or possibly 2011 so it will be a major encouragement to both of them. One thing can be predicted that If the trade gets successfully executed the clients are traveling to hold a broad assortment of finishs as BA clients would derive entree to up to 59 new finishs, of which 13 will be in Latin America, while Iberia ‘s clients would derive up to 98 new finishs across the BA web. In add-on to it the effects of amalgamation will ensue in combined stock market capitalization of some 4.9 billion Euros ( 4.3 billion lbs, 7.2 billion dollars ) . Different Approaches To Covering With The ProblemHarmonizing to the current state of affairs at that place appears to be merely one job which is doing the trade hard to put to death. British Airways the UK flag-carrier pension shortage was revealed and it was found that the shortage was more than double amounting to 3.7 billion lbs at the terminal of March, which was higher than analysts expected but it is non a bug adequate to be a ground for stoping up of the amalgamation with Spanish air hose Iberia. As told to Reuters by a beginning in Iberia air hoses â€Å" We ‘re non surprised by this figure. It falls within the expected scope, † As it is already implied before, BA ‘s pension shortage is the important country in the dialogue of amalgamation and Iberia has the right to draw of the amalgamation if the payment of this shortage turns to be excessively large. Furthermore, there are opportunities that the shortage figure could originate till the clip the rating procedure is completed in following twelvemonth in June because as per Britain ‘s Pensions Regulator the premise which is used to cipher the shortage are excessively optimistic. I n position of this BA said in a statement â€Å" The regulator ‘s probationary position is that the proficient commissariats may be materially below a degree it feels appropriate, † As per the job the British air passages direction is seeking to calculate out different ways to work out the job. As per in one of the proclamations BA said that the company and the pension legal guardians will work together to develop a recovery program, a procedure through which the company will confer with its employees and their trade brotherhoods and will seek to take out a determination from it by the terminal of June 30, 2010. The scheme which is employed now is to alter the nature of any pension ‘s trade BA can strike with its staff and ciphering the proportion of spread which can be covered by the company. As said by Deutsche Bank â€Å" The Company may be forced to renegociate pension benefits with employees if it is to avoid utilizing more stockholders hard currency, † Academic Studies Supporting The ArticleThe world that merely 20 per cent of the acquisitions really win and the remainder erodes stockholder wealth ( Grubb and Lamb, 2000 ) can extremely conflict with illustrations of successful coup d'etats like Swiss by Lufthansa in 2005.Talking about amalgamations, they create stockholder value with most of it accruing to the attendant company. One of the of import grounds behind unifying a company is that it helps in increasing stockholder ‘s value much above the sum sum of the two companies.( Watson and Head,2007 ) The optimistic impact of amalgamations extends to and involves economic systems of graduated table or synergisms, helps to derive power in the markets by making monopolies, manages bureau costs and manages hazard for undiversified directors( Gregor Anrade, Mark Mitchell, Erik Stafford, 2001 ) . Amalgamations create synergisms, cut down operational costs and enhance market portion. On the other manus it consequences in the generation of bureau jobs as the directors can do amalgamations for their ain benefit. It besides consequences in decentralization of power that reduces duty and answerability. Merger which can be defined as when two ( or perchance more ) concern combine. In other words one can state that ‘merger ‘ is defined as a state of affairs when two companies/firms decide by common understanding to unite the concerns. The term ‘takeover ‘ holds a different significance in comparing to ‘merger ‘ . It means when a larger concern takes over control of a smaller concern and the smaller concern gets immersed by the larger concern. But in today ‘s epoch it is non cleared that whether the concern has been merged or it has been taken over. Harmonizing to the relationship between the concerns being merged, amalgamations and coup d'etats can be divided into three parts and they are:Horizontal amalgamationoccurs when two concerns in the similar industry, and at the Same point in the production procedure decides to unite.Vertical amalgamationoccurs when two concerns in the similar industry, but at different points in the same production procedure decide to unite.Conglomerate amalgamationoccurs when two concerns in unrelated industries decide to unite.As it can be implied from the academic surveies back uping the article the amalgamation between British air passages and Iberia air hoses is Horizontal type of amalgamation as both the companies are from the air hoses sector taking to same production procedure and they have got high presence at international degree. Application of Data to ModelHarmonizing to research, the last few old ages were n't an acceptable period for the air line industry as a consequence of quickly increasing fuel costs and due to economic downswing. Airline amalgamations and acquisitions have clustered and most of the air hose bosses exclaimed â€Å" consolidation is ineluctable † . The outstanding illustrations of amalgamation and acquisition in the industry are Air France – KLM in 2003, Swiss- Lufthansa in 2005, US Airways-America West in 2005 and Delta- Northwest in 2008. The Europeans lead the manner in set uping mega-carriers. By gross Air France-KLM is the universe leader with $ 34 billion, followed by the Lufthansa Group at $ 30 billion. ( The Mating Game.Airline Business, 02687615, Jan2009, Vol. 25, Issue 1 ) . At the same clip, US Airways and America West amalgamation drained their disbursals by over $ 250 million a twelvemonth and created a company better able to endure $ 100-a-barrel oil. USAirwa ys, the state ‘s fifth-largest bearer — earned $ 427 million on gross of $ 11.7 billion. ( A Cautionary Tale for Airline Mergers, Palmeri, Christopher, Business Week ; 3/17/2008 ) Therefore it can be determined that amalgamations and acquisitions had sustained air hose industry during the economic downswing accomplishing important synergisms and economic systems of graduated table. Although the amalgamations and acquisitions prevented air lines from settlement, inauspicious impacts can besides be emphasized. Even US Airways exists bankruptcy ; the expanded company still face the internal battle of consorting two separate air hoses. The chief obstructions are employee dissatisfaction and client ailments ( A Cautionary Tale for Airline Mergers, Palmeri, Christopher, Business Week ; 3/17/2008 ) However the universe ‘s air hoses are organizing themselves into immense confederations. Does this affair? Yes: the hazard is that the air hose industry is traveling from one extreme and it ‘s clip to worry about the competition. What Has Been LearntHarmonizing to our surveies and research it can be seen the air hose industry has been hit by the economic downswing. They struggled with the cost hikes higher than their incomes. Both the air hoses have been faced by the jobs of industrialisation and globalisation, the competition of other air hoses such as low cost air hoses and inveigh services like Euro Star. Most of the air hoses restructured and merged and gave them a competition every bit good. Pension black hole is one of the chief current jobs happening in the British air passages and some of the analysts say that they need more clip to retrieve from the shortage than their estimated clip of 2016. ( in pattern ) Longer clip is required for the closing of the shortage harmonizing to some analysts. But in the state of affairss of hard currency in Rhine wine the company can see doing non-cash parts such as non-monetary inducements alternatively of hard currency. If the company utilizes its assets for pension financess it might stultify the company with the same forces cut downing its cyberspace worth. The faultless size of the shortage is non known by the BA and at the same clip they have released before denoting the recovery program the size of the shortage efficaciously. However, air hose and legal guardians are now working together to develop a recovery program to negociate with employees and trade brotherhoods. Unless and until BA manages come up with a solution to find the pension shortage the amalgamation will stay unsettled. MentionsA Cautionary Tale for Airline Mergers, Palmeri, Christopher, Business Week ; 3/17/2008, Isuue 4075, p066-066, 1p Airline Amalgamations: Ready for Takeoff? By: Bachman, Justin, BusinessWeek Online, 12/22/2006 Corporate Finance ; Principles and Practice ; 4th Edition, Denzil Watson & A ; Antony Head, Pearson Education ECONOMIST, 2009 Fiscal Management for Decision Makers,5TH Edition, Peter Atrill, Pearson Education hypertext transfer protocol: //finance.mapsofworld.com/merger-acquisition/airline.html hypertext transfer protocol: //news.bbc.co.uk/1/hi/8356780.stm hypertext transfer protocol: //grupo.iberia.es/portal/site/grupoiberia/menuitem.84584da99e6d0dada0d4a195d21061ca/ . hypertext transfer protocol: //readingft.blogspot.com/2009/11/ba-and-iberia-blue-sky-marriage.htmlhttp: //www.britishairways.com/travel/about-british-airways/public/en_gb hypertext transfer protocol: //www.bangkokpost.com/business/aviation/159895/british-airways-iberia-agree-to-merge hypertext transfer protocol: //www.smartmoney.com/investing/stocks/market-update-friday-nov-13-2009-20162/ MENAFN, 2009 One universe, few airlines.Economist, 00130613, 09/26/98, Vol. 349, Issue 8087 The Mating Game.Airline Business, 02687615, Jan2009, Vol. 25, Issue 1 V V